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Increase Your Chances To Get A Job

Marketing Your Employability Skills

Technical skills aren’t always what employers are after when they advertise a job opening. Many of them prefer to hire people with excellent employability skills rather than experts. The main reason is that the company is going to provide technical training anyway, so previous knowledge might to be too useful. Someone who shows willingness to learn, good customer service skills or a tendency to stay with a company for a long time has much better chances to get a job than a savvy individual with many years of expertise in a certain industry. Such experts are often inflexible, so they are very hard to form in the spirit of a new team.

This is why you should always dedicate a section of your resume to such soft skills, as it might make the difference between getting the job and getting ignored. This doesn’t mean you shouldn’t add your technical skills and expertise. Make sure to include them, but don’t rely solely on this side of your abilities to get invited to an interview.

Marketing your employability skills doesn’t mean telling lies about yourself, either. If you are shy and you can’t articulate two coherent words in front of a wider audience, you shouldn’t mention your awesome presentation skills. The employer is going to discover the lie easily. Besides, even if you get the job, you might realize you’ve landed in an extremely uncomfortable situation, as your job might imply offering such presentations on a regular basis.

This is why your first step in preparing this section of your resume should be the identification of your employability skills. Maybe you are good in solving problems, or maybe you are the one who can make the best decisions quickly, even under pressure. Maybe you are much better in the second line, gathering and analyzing information for your colleagues to use in sales and marketing. You are the only one who can determine which are your strongest assets in this direction, so take your time and make a comprehensive list of all such skills you believe to posses. Don’t be afraid to ask your work buddies or your friends if you are really as strong as you think in some areas. Another good method for identifying your best assets is by completing an employability skills inventory.

When you are done, proceed to the next step, which is to include those skills in your resume. Focus on your strongest skills and on the ones that are specifically required by the job you want to apply to. If possible, always provide evidence from your portfolio to support all important skills that might land you the job. It’s useful to show how you used a certain skill in a real work situation, what was the problem, what were your actions and what was the outcome. The interviewer might ask you about such situations anyway, so it’s good to have your homework already done by the time you get invited to the job interview.

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